This month: Copywriting
In an industry where getting the message absolutely right and honing it to appeal to just the right people, good writers should be treated like gods. So why aren't they?
Perhaps it's because we can all write. But, there is a difference between knowing good grammar and being able to consistently produce winning marketing copy.
So what is involved in creating good content? What's the process and what are the pitfalls? Our Special Focus takes a look.