Special Focus: Copywriting

Each month, we create a PDF-based spotlight on a key service or part of our business. It gives you a great insight into what's involved and how our approach differs from other consultancies. It also gives you handy hints and tips on what to look out for when dealing with this service. Either that or it's a cheap attempt to capture your email address. You decide - by signing up for yours today.

This month: Copywriting

In an industry where getting the message absolutely right and honing it to appeal to just the right people, good writers should be treated like gods. So why aren't they?

Perhaps it's because we can all write. But, there is a difference between knowing good grammar and being able to consistently produce winning marketing copy.

So what is involved in creating good content? What's the process and what are the pitfalls? Our Special Focus takes a look.

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(Our second shameless plug on the page)

We were going to suggest that there were only a limited number available but it's a PDF so that's not going to work. Instead by way of an incentive, how about this?

We'll tell you the 10 most common copywriting errors.

We can't say fairer than that. So, what are you waiting for? Apply now

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